Zip, a leading digital financial services company, today unveiled its latest advertising campaign featuring two-time WNBA champion and Olympian Kelsey Plum. Titled “Pay How You Want,” the campaign promotes Zip’s flexible payment options, empowering consumers to manage their spending on their terms. With Plum as the face of the campaign, the company highlights its innovative approach to financial freedom, providing customers with the ability to make purchases without relying on traditional credit solutions.
The centerpiece of the campaign is a dynamic 30-second video spot, following Plum as she takes her iconic pre-game tunnel walk. The ad creatively captures Zip Pay, a standout feature of the company’s payment options, allowing users to split purchases into four installments through WebBank. This flexibility resonates with Plum’s multifaceted lifestyle, as she balances her roles as a businesswoman, role model, and professional athlete.
Speaking about her involvement, Plum expressed her enthusiasm for Zip’s customer-centered approach to finance: “My success as a professional athlete and entrepreneur has always come down to having a game plan, and that’s what I love about Zip. Zip provides all the tools you need to win. It’s not just about splitting payments – it’s about having options. Whether you’re picking up new gear for the season or investing in yourself off the court, I love that Zip gives me the option to make choices that work for my needs.”
Zip’s Chief Marketing Officer, Jinal Shah, echoed Plum’s sentiments, emphasizing the alignment between Plum’s personal values and Zip’s mission: “This campaign brilliantly captures how Zip supports customers in taking control of their finances and living life on their own terms. Kelsey Plum embodies the confidence we aim to provide our customers, including professional athletes who have said they’ve used Zip to budget better.”
Shah also highlighted the collaboration with women-led talent in producing the campaign, emphasizing the impact of female empowerment both on and off the screen. The ad was directed by award-winning filmmaker Andrea Buccilla and created in partnership with Malka Media, reinforcing the company’s commitment to inclusive representation in the creative process.
At the heart of the “Pay How You Want” campaign is Zip’s mission to give consumers more control over their financial journey. The Zip Pay product, issued by WebBank, allows customers to split purchases into four interest-free installments, providing a modern alternative to traditional credit. Additionally, Zip has rolled out innovative features like the Pay Anywhere functionality, which allows customers to use Zip almost anywhere Visa is accepted.
The campaign’s launch across a variety of platforms, including cable television, social media outlets such as TikTok, YouTube, and Meta, as well as out-of-home media, ensures it reaches a broad audience. Zip aims to inspire consumers to take charge of their financial decisions with confidence, whether they’re making everyday purchases or investing in their personal passions.
Zip Co Limited, an ASX-listed company (ASX: ZIP), operates across Australia, New Zealand, and the United States, offering digital financial services tailored to consumers’ evolving needs. By connecting millions of customers to a global network of merchants, Zip is reshaping how consumers approach payments and financial management.
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The “Pay How You Want” campaign marks a new chapter in Zip’s ongoing mission to deliver people-centered financial solutions that empower customers to live life without limits. With Plum as its confident, forward-thinking ambassador, the company is set to inspire a new generation of consumers to embrace the freedom of financial flexibility.
